Bob Fisher

Fisher Chevrolet Honda

Inducted in

2021

Bob Fisher was born in Denver in 1921 and attended school in Englewood, where he met his wife Madelyne Keating Fisher. He served in the Merchant Marines for one year, followed by four years in the Navy in the South Pacific until the end of World War II. Like many returning veterans,
Bob did not know what he wanted to do as a profession. Madelyne suggested automobile sales.

Bob began his career at a Pontiac dealership in Englewood in 1946, and a year later, went to work for Burt Chevrolet, Inc. In 1968, Bob left Burt Chevrolet as General Sales Manager to buy into Russ Lyons Chevrolet, Inc. in Boulder.

He had shaped his career with help from Madelyne; they always worked as a team. They realized their 1947 goal when they completed the buyout in 1973. Bob brought his children Craig and Lynn into the business the following year.

During Bob’s career, he managed to handle the auto industry’s ever-changing climate by representing other franchises, including Isuzu, Vixen Motorhome, Pontiac, Bertone, Fiat, Hyundai, and Honda.
Bob and Madelyne had a motto: “You succeed in life through other people. You can’t do it by yourself.” With that in mind, their philosophy from the beginning was focused on community, customer service, employees and family.

Bob was an avid supporter of the Colorado Automobile Dealers Association. He and Madelyne were politically and socially active to achieve positive legislation for automobile dealers. During his career, he received many awards, including Colorado’s nominee for the 1989 TIME Magazine Quality Dealer award. He received the 1976 Service Supremacy Award and the Honda President’s Award.

He was president of the Boulder Chamber of Commerce, Colorado Automobile Dealers Association and served as state legislative director for the American Import Automobile Dealers Association.
Bob passed away at the age of 86, during the summer of 2008. He would be so proud to be recognized by CADA and his fellow dealers.

Bob Fisher