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Doug Moreland

Moreland Auto Group

Inducted in


When asked who Dealin’ Doug Moreland credits as his life mentor, he’s quick to tell you it’s his dad. Doug’s father gave up a college football scholarship to serve in the war. Upon return, he married and supported a family of eight. Despite working two jobs, he never missed his kids’ events — and demonstrated that family is most important in life.

Doug put himself through college and because he needed a job that worked with his school schedule, decided to be a car lot boy. In 1968, while working for Reno Dodge in Nevada they said, “Why don’t we teach you how to sell cars?”

After his first sale, a Chevy Corvair, Doug knew this was the career for him. His success at Reno Dodge got Chrysler’s attention and in 1980, Doug was asked to go to Denver, sight unseen, to fix a failing Dodge store. Seeing just how bad it was, Doug thought he’d made a terrible mistake and was headed home.

Because of a missed flight and some gentle urging from wife Candi, (buckle up buttercup!), Doug stayed and turned around Cherry Creek Dodge in less than a year. After the first month with positive cash flow, he let staff buy a coffee pot!

Doug is proud that his dealerships give great people the opportunity to provide a good life for their families. He was Colorado’s nominee for the 2011 TIME Dealer of the Year award. Being inducted in the Colorado Automotive Hall of Fame the same year he celebrated working in Colorado 40 years had a great ring to it – and he’s all about rings!

He believes in giving back to our communities. Doug & Candi support the Cancer League of Colorado, in honor of family members, and hope that a cure will be found one day.

He knows innovation makes better vehicles and that families need a reliable, affordable vehicle, along with the freedom of personal transportation.

He feels people need a relationship with a local dealer for advice, expertise and service for their second-largest purchase. Giving the customer the best care is always the key to success… that and the best Dealin’ Doug Deal. Nobody beats a Dealin’ Doug Deal!

Doug Moreland
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