Lisa Schomp

Schomp Automotive Group

Inducted in

2021

Born in 1952, Lisa Schomp was the fourth of Ralph Schomp’s six daughters. After graduating from high school, she followed her father into the car business. Convinced Lisa would not make it in the male-dominated industry, Ralph insisted his 19-year-old daughter learn from the ground up. She worked her way through virtually all departments over 12 years.

Lisa was the third-generation owner and president of the Schomp Automotive Group, which was founded in 1941 by her grandfather, Roy Weaver, who owned Weaver Beatty Oldsmobile, Empire Oldsmobile and Arapahoe Motors. After World War II, Weaver’s son-in-law, Ralph Schomp, joined the company and renamed it Ralph Schomp Oldsmobile.

As owner and president, Lisa introduced her revolutionary ‘One Price – No Hassle’ sales philosophy to the Denver market in 1993, and eliminated commission-based sales, which transformed car buying into a pleasurable experience for customers and salespeople alike.

She also recognized the buying power of women and added female-friendly touches like fresh flowers and women’s magazines in her showrooms. Sales and customer satisfaction rose dramatically and soon Schomp Automotive was rated the Top Woman-owned Company in Colorado by The Denver Business Journal and ColoradoBiz magazine. Schomp is the largest family-owned and operated dealership group in the state.

Lisa served on the Colorado Motor Vehicle Dealer Board and as president of the Metro Denver Automobile Dealers Association. She was named the National ‘All-Star Dealer’ by the American International Automobile Dealers Association in 1997 and was inducted into the Automotive Women’s Hall of Fame. She has received two awards from The Denver Business Journal. Also, Lisa was chosen as the Colorado Automobile Dealers Association nominee and Top 5 finalist for TIME Magazine’s Quality Dealer Award.

Lisa has contributed to area chambers of commerce and public education foundations, the Colorado State Patrol’s “Alive at 25” safe driving program for teens and established one significant annual sale that benefits the Children’s Hospital Colorado Burn Center.
Lisa and husband of 45 years, Mark Wallace, are the parents of three adult children, all of whom share ownership in the Schomp Automotive Group.

Lisa Schomp