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Scott Ehrlich

Ehrlich Motors, Inc.

Inducted in


Scott Ehrlich was born in Greeley on St. Patrick’s Day in 1962. After graduating high school, he attended Western State College for two years. Raised at Ehrlich Motors, his father Swede was his mentor. He taught Scott the importance of honesty and hard work.

Swede Ehrlich opened a repair shop in Greeley in 1946, then moved to LaSalle, hired employees and started selling used cars. He built the first drag racer to break the 150 mph barrier at altitude in the state. In 1968, he took his burgeoning family, moved to south Greeley and entered the new car business.

Scott began working at Ehrlich Motors at the age of 10. One afternoon, Scott was told to sand the paint off of a green Opel Kadett wagon and that he would need some ‘elbow grease’ to accomplish that. The parts manager then sent him off to the Village Inn to get it.

At the age of 25, Scott became general manager. In 1999, he purchased the Toyota franchise. Since then, he has completed many dealership acquisitions. Past dealerships include Nissan, Toyota, Subaru, Volkswagen Mitsubishi, Isuzu, Lincoln, Mercury and Mazda in Greeley, along with Toyota and Chrysler Jeep Dodge RAM in Fort Morgan. Scott still has Kia in Longmont with Phil Marzolf and Toyota of Laramie with partner John Motschall.

Giving back to the Greeley community is important to Scott. In 2008, he founded the College Promise, which has helped hundreds of young people continue their education at Aims Community College, through the help of generous donations from families and businesses in the community.
Scott has served on numerous boards, including the Boys and Girls Club of Weld County, the Chamber of Commerce, Upstate Colorado Economic Development and the Colorado Automobile Dealers Association. He was Colorado’s nominee for the 2015 TIME Dealer of the Year award and received the Boy Scouts’ Sonny Mapelli Humanitarian Award, Weld County United Way Humanitarian Award, Greeley Chamber of Commerce Business of the Year and several others.

Scott married Holly in 1990 and they have three boys: Jacob and twins Emerson and Cameron.

Scott Ehrlich
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